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Fondazione Riccardo Catella cultural partner of Christmas is gOOOd 2023!

December 1-3, 2023, from 10:00 AM to 7:00 PM

The third edition of Christmas is gOOOd is approaching to celebrate a responsible Christmas in support of environmental and social well-being.

In a bustling Milan, busy with the preparations for the holiday season, Christmas is gOOOd offers an alternative for beautiful and conscious shopping and activities focused on well-being, bringing value to the community and respect for the environment.

The event is organized by gOOOders, a lifestyle concept that provides a meticulous selection of conscious brands believing in positive change, and by Bloom Society, a project promoting connections between people and nature. The cultural partner of Christmas is gOOOd, founded by Eva Geraldine Fontanelli, is the Fondazione Riccardo Catella, the sustainable heart of Milan, whose headquarters will welcome participants from December 1 to 3, from 10 AM to 7 PM, at Via Gaetano de Castillia, 28.

The main partner of the event will be Sammontana, featuring a beautiful plastic-free Christmas tree and an ice cream cart.

Christmas is gOOOd, under the patronage of the Municipality of Milan, will feature a variety of events, all united by the same goal: creating the Christmas we would like, mindful of people and the environment.

For the opening night on Thursday, November 30, a charity lottery will be organized, and the proceeds will be donated to the Opera Cardinal Ferrari Onlus association. Events from December 1 to 3 include vertical farming workshops for children organized by Planet Farms, design thinking courses by IBM and Friday for gOOOd, a meeting among businesses to share best practices for a more sustainable future. There will also be the opportunity to have a portrait with one’s dogs in support of the Fondazione Squadra 4 Zampe or attend a seminar on tarot cards reinterpreted by the artist Clorophilla. Well-being practices include Qi Gong, Breathwork, Integral and Yin Yoga. The last day will focus on the clean-up of the surrounding public spaces organized by Wau! Milano, bringing a bit of magic back to Christmas.

Among the participating brands: Juls, Frida, Giglio Tigrato, La Stanza dei Vestiti, The Barn, Amourrina, Casa Amar, La Récréation, gOOOders, Casa Parini.

The event decorations and space have been created solely with recycled materials during art therapy classes at Opera Cardinal Ferrari. A special thanks to Il Poggiarello for the wines from the hills of Piacenza, Hunum for craft beers, and Reyoga for eco-friendly and quality mats.